My response requires more than 140 characters! How about monetization using postcards or phone calls? They’re just tools! For $, it comes down to having a shared goal and considering the notion that we could be on the same team. What’s in it for me (WIIFM)? The social web is simply an extension of the communication toolbox.
Creating an effective communication strategy using the social web is outlined in the Storytelling Now worksheet and it simply requires a bit of reflection.
Focus first on your message, your story, then on your allies and then on the communication tools in the box. If you have forgotten what your story is, ask your clients — why do they choose to work with you? What you learn might be positively surprising!
If in the case of Transitions Abroad, which Greg manages, it’s all about getting readers to the content-rich deep archive of features, then I’d recommend sharing links on Twitter (which Greg does) and creating some RSS feeds.
Beyond promoting what’s already there, we should consider new partnerships that are financially lucrative, and for that we need to open a call for new partners. This could take the form of workshops and conferences or new publications. It would be good to brainstorm about the type of aps that could engage local tourism pros and visitors alike.
What I admire so much about Transitions Abroad is its keen respect of local communities and the benefits of ethical travel. TA does not define itself as ‘responsible tourism’ choosing instead to walk it talk. From print pioneer to virtual venue, Transitions Abroad is one of the bright lights and it would fun to focus on $-making with such inspired friends and allies.