In a globalized world we are also more hyperlocal than ever. We crave the carrotmobs and cater to a growing wave couchsurfers. Locals are using Flickr to show off neighborhood events and visitors are seeking out what makes places unique.
Planeta.com is a proud partner of the Local Travel Movement — the main goal of which is to make ‘local travel’ a key travel trend, aka buzzword that percolates on the Web and on the street. The movement is a celebration of the long tail writ in the world of travel. Quoting Long Tail author Chris Anderson: “Everyone’s taste departs from the mainstream somewhere. The more we explore alternatives the more we are drawn to them.”
Speaking with Ethan Gelber , it’s refreshing to see how optimistic he is about the travel industry and the possibilities of where it can go once localities are valued. Says Ethan: “The local travel movement adds momentum to a growing movement, to a growing sense of awareness within the industry that there is a still a disconnect with the traveler.”
Ethan sees the movement – spread across the web using web 2.0 channels including LinkedIn and Twitter – as an opportunity to create a nexus that shows travelers how to successfully engage with locals.
Given the diversity of partners, the Local Travel Movement is not overly prescriptive. Rather the Local Travel Movement simply places value on an approach to travel that is mindful of local people, the local environment, local culture and the local economy.